Brand Storytelling and Conversion Copywriting That Captures Who You Are — And Drives Action
Your Story.
You have a story.
Your story might be complex. There might be a million moving pieces. But there’s a reason you do what you do. You’re helping people, you’re building things, you’re changing how people see the world.
My work brings that story out. Working directly with you, we find the throughline, and tell your story the way it is meant to be told. Clearly. Directly. And in a way that inspires action.
Let’s change how people see you.
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Work
For seven years, I’ve helped hundreds of clients in non-profit fields, education, manufacturing, tech, health, and more tell their stories through their website — both through copywriting and page design.
01
Duarte.com
They help people communicate. I helped them tell that story.
02
Budderfly.com
Changing the way a revolutionary energy company told their story
03
Gordon Food Service
A generations-old brand wanted a brand new way to entice customers.
04
Ronald McDonald House
Creating a new template that helps families get the care they need in their toughest times.
05
Executives Club of Chicago
A not-for-profit dedicated to the next generation of leaders.
My CV
Started as a journalist, still fascinated by stories.
I’ve spent over a decade as a freelance blog writer, ghostwriter, and content creator. I’ve written thousands of blogs on everything from podiatry to smart building technology, from scented candles to military technology.
Moving to Conversion Copywriting, I helped my clients tell their stories on their websites. This involves stakeholder interviews, market research, and collaboration. It’s SEO and Conversion Optimization.
But no one takes action based because they admire your SEO. They take action because they feel they know you, and know how you can help them. That’s your story.
About
All works on this site are the property of my clients.