10 Years of Brand Storytelling and Conversion Copywriting That Drives Action

Website consulting, brand storytelling, and copywriting that get your message to the people who matter.

Your Story Matters

You have a story. 

There’s a reason you do what you do. You’re helping people, you’re building things, you’re changing how people see the world. 

My work brings that story out. Working directly with you, we find the throughline, and tell your story the way it is meant to be told. Clearly. Directly. And in a way that inspires action. 

Let’s change how people see you.

Conversion Copywriting

Helping you get your story out there 

  • Website copy rewrite (landing pages, product pages, services, about, team)

  • Thought leadership (blogs, white papers, articles/editorials)

  • Social media campaigns

  • Analytics 

  • Workshops with your internal team

Brand Storytelling

Your story should drive action by being the answer to your audience’s needs. 

  • Comprehensive voice and tone style guide

  • Audience analysis and personas

  • Actionable conversion guidelines

  • Workshops with your internal teams

Website Consultations

Easy steps to making your website more actionable

  • Analytics 

  • Website Audit/Recommendations

  • Copywriting recommendations

  • Conversion path/pageflow redesign

  • Navigation updates

The Work

No one has a simple story. But it can be told simply: through empathy, experience, and expertise. 

That’s what I’ve brought to my clients: clarity, confidence, and a cohesive story that drives action. 

See all work

Duarte

They help people communicate. I helped them tell that story. 

Gordon Food Service

A generations-old brand wanted a brand new way to entice customers.

Ronald McDonald House

Creating a new template that helps families get the care they need in their toughest times.

Executives Club of Chicago

A not-for-profit dedicated to the next generation of leaders.  

Budderfly

Changing the way a revolutionary energy company told their story

Augmedics

Augmedics is transforming 3D spinal surgery. I brought new dimensions to their story.

About Brian

A journalist background and a writer’s ear


I spent over a decade as a freelance blog writer, ghostwriter, and content creator. I’ve written thousands of blogs on everything from podiatry to smart building technology, scented candles to military technology. 

In 2017, I went from writing blogs to writing entire websites. As Senior Conversion Copywriter at Orbit Media, I helped my clients tell their stories to online audiences. This involved stakeholder interviews, market research, and collaboration. It’s SEO and conversion optimization. 

But no one takes action because they admire your SEO. They take action because they feel they know you, and know how you can help them. That’s your story.

I’m going to help you tell it.