The Work - Highlights
Every project poses a unique challenge.
Finding the right solution takes creativity, empathy, and experience.
Duarte
The Challenge
Duarte provides a full range of communication services for their clients. The problem is that it’s a big range, with dozens of disparate services. As Duarte grew, they needed a cohesive story that captured what they do for everyone.
The Solution
We found the throughline. Persuasion is power. That captured everything they did, and helped orient the site around their multiple services with a linking and conversion strategy that showed every audience the full scope of their offerings.
Ronald McDonald House
The Challenge
The RMCH website needs to help parents whose lives have been turned around navigate their options and understand that they have help. It has to blend empathy with efficiency.
The Solution
Allow content to build around design. Working with designers, I was able to tell a story with easy navigation that avoided clinical coldness. Visitors could get answers and understand, through the site, that they were going to be ok.
Augmedics
The Challenge
Spine surgeons are understandably risk averse. The Augmedics site had to show them that revolutionary technology could be simple to use and could make the even better at their work.
The Solution
Appeal to their authority. I wanted to show them that Augmedics technology took their skills to the next level by letting them do their work. It wasn’t a sales job. It was an affirmation of their expertise.
Budderfly
The Challenge
Budderfly is creating a revolutionary service that the market barely knew was an option. Traditional keyphrases don’t capture what they do, setting up tension between their work and audience expectation.
The Solution
Land and expand. We used more common keyphrases to bring people to the site, then used unique storytelling to elevate their expectations. In this, we were able to assure visitors that they could find what they were looking for, and so much more.
Gordon Food Service
The Challenge
An iconic food brand was expanding their services and repositioning themselves for the next century. We had to make sure that existing clients felt safe and new prospects felt motivated.
The Solution
Simple navigation for current clients with a dynamic story-driven design that let everyone know the changes at GFS. I didn’t want to reinvent the wheel, just show that there were more ways it could roll.
Blog Writing
Institute on Aging, Bridges to Recovery, Arnold Leadership Consulting, Buildings IoA, Liberty Power, Sportsheets, Movimento, BodyLogicMD, Elfster, Homevestors, DPS Telecom
Executives Club of Chicago
The Challenge
The Executive’s Club had a reputation of being a smoke-filled room for old boys. They wanted to change that reputation and bring in a new generation.
The Solution
Step back from being a writer. Let images tell the story. Simplify and excite. Sometimes the best thing a content creator can do is recognize when less is so much more
Other Client Highlights
Website/Rebranding
Vienna Beef, Off the Streets Club, Marmon Holdings, Byline Bank, Heinz Marketing, Zuckerman Investment Group, Komodo Health, Kibo Commerce, Novus International, High Speed Rail Alliance, Illinois Science Foundation, FourKites, Datassential